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ESBI Barcelona — Tourism Research Institute

New opportunities to make improvements in the global hospitality landscape

ESBI — BCN
The Future Of Tourism & Hospitality

Publication

Written and compiled
by the Research Division,
ESBI Business School,
Barcelona, Spain.

International Board

International Business
School of Barcelona
Academi GHTB,
Swiss-Italian Division.

Abstract

If there's one industry that's been hit hard by the COVID-19 pandemic, it's tourism and hospitality. According to some predictions, the road to recovery could last until the early 2030s, putting immense pressure on the wider travel industry. One of these experts is Willem van Rossen, a seasoned hospitality advisor and senior lecturer at several business schools in Barcelona, including ESBI's Master in Tourism and Hospitality Management.

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